Top 10 themes of advertisements

In this new era, advertising has been the new way of broadcasting your products and services.One can advertise his/her products or services through various means of mass communication such as radio, television, internet and so on. There are many particular themes the main business firms look upon to promote their product.

Media of advertising:

Print media: Print advertising has been commonly used by the modern marketing firms. It includes advertisements through newspaper, magazines, journals, etc. This makes advertisement a financial source for the print media.
Outdoor advertising: Outdoor advertising includes advertisements through bill-boards, electronic displays in the bus-stops and markets to seek attention of the people. It is gaining popularity day by day, as you too can around.
Film advertising: Movies and entertainment plays an important in our daily life. People want to use products and services, which their favorite stars choose to endorse. Since film advertisement is also a popular advertisement media.
Radio advertising: We have been listening to radios before the television hit the market. While listening to the songs or radio jockeys we were entertained by some commercials. Yes, radio advertising has been serving as a platform for advertisements from the starting till now.
Direct-mail advertising: Through direct mail advertisements, messages are send to selected people. It is widely used in the field of digital marketing.

The top 10 themes of advertisements are:

1. Prestige: This theme of advertisement focuses on luxurious items. These items can be cars, refrigerators, jewelery or other expensive things which can bring a sense of honor and pride for its holders. the holder should feel royal by owning these items.

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2. Curiosity: Humans are adventurous and curious all the time so this theme of advertisement focuses on the eager behavior of humans by advertising variety of designs, styles and much more.This theme is endless due to the never ending designs and patterns.

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3. Comfort: Everyone wants gadgets that can make their life comfortable such as refrigerators, air-conditioners, hair-straightener etc. So this theme focuses on the items which brings comfort to the holder.

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4. Economy: You must have seen the tempting "on sale" advertisements to lure more and more customers well this is an example of economy advertisements. Many economy advertisements includes "end of season sale", "exciting offers" etc carried by business firms and online shopping sites.

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5. Fear: One of the human characteristics the "fear". This theme of advertisement is for creating awareness on public issues such as "wear helmet while driving two-wheelers", "don't drink and drive" etc. It features on safety rules, insurance, etc.

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6. Patriotism: This theme is usually used by native firms to promote their products in place of other foreign imported goods. the main motto of the theme is to outrun other imported goods by generating a sense of patriotism within the customers.

7. Health: In this theme of advertisement medicinal drugs and nutritional products such as health drinks, protein shakes, juices etc are promoted.

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8. Beauty: This theme appeals young men and women for the advertisements of cosmetic products such as soaps, cream, make-up products etc. It includes products that claims to enhance the beauty features of the individuals.

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9. Achievement: This theme of advertisement focuses on giant concerns. Their tag-lines are "use product xyz, the choice of successful people". It develops a sense in the buyer that owning this product is a choice and recommendations of successful people or you can get successful by using them.